Our Story

"The beauty of creative perfumery is its ability to transcend language barriers, Regardless of culture.... gender, we can communicate through the language of scent" 

J. Donnelly | MetaScent CEO  

Metascent Australia is a luxury niche perfume company founded  by acclaimed perfumers Janelle Donnelly and Huynh Hai Yen in 2017. We bring to you the best of both worlds: Exclusive access to luxury niche artisan fragrances and the opportunity to create your own signature scent. A perfumery studio and retail boutique, MetaScent is Melbourne’s newest scentscape with its own signature line of niche fragrances, body pampering and home care products.

The perfume studio has a focus on perfumer workshops, niche artisan perfume and perfume consultations. Our acclaimed perfumers also specialize in bridal, private label, scent marketing and unique fragrance events. The boutique’s team of highly trained perfume experts can accommodate any fragrance need, guiding guests through an impressive journey of scent discovery.

MetaScent aims to connect the individual with the perfume design process so that they can accentuate their own personal brand.

MetaScent opened its flagship store in the heart of Melbourne’s exclusive fashion and tourist precinct. More than a store, MetaScent offers a unique olfactive experience by giving customers the sense of being part of the creative process in designing perfume. You will experience a working perfume studio in action where fragrance formulas are made and new products are being developed on-site by our expert team of acclaimed perfumers.

Our valued customers can learn about perfume creation by designing their own scent in a 2-hour workshop. Guests learn how to make perfume using raw materials which they take away with them after the class or tell us your story and our Metascent perfumers will create the one and only fragrance just for you.

Immerse yourself in a world of olfactive discovery as you look beyond mainstream perfume and create the ultimate expression of individuality with your own personal fragrance creation.

We are proud to be the official perfumers for Paris Fashion week in collabaration with Paris based agency Pink heater to design a new limited edition fine fragrance and ambient scent for the festival exhibition space at Place Vendôme in Paris.