Our Story

"The beauty of creative perfumery is its ability to transcend language barriers. Regardless of culture.... gender, we can communicate through the language of scent" 

J. Donnelly | MetaScent CEO  

With a signature line of fragrances and body pampering products, MetaScent is Melbourne’s newest scentscape that will ignite your olfactive senses.

The creative minds behind MetaScent are entrepreneurial perfumers Yen Huynh and  Janelle Donnelly. 

As an internationally renowned perfumer, Yen Huynh has released a number of acclaimed fragrances and published several books on fragrance, design and styling. Born in Vietnam, Yen travels the world in search of the finest ingredients for her fragrances. 

Born in Australia Janelle’s background in environmental science and law gave Janelle a great appreciation of Australia’s natural beauty. Following a successful corporate career Janelle studied perfumery in New York and Bangkok. Janelle has interpreted Australia’s natural landscape through her niche fragrance line, Apostle. 

Inspired by deep connections, which have the ability to empower, is what brought Yen and Janelle together to create MetaScent. MetaScent aims to connect the individual with the perfume design process so that customers can accentuate their own personal brand.